About Pleasure Point Wine & Spirits

We host a full spectrum wine and spirits retail store located in the Pleasure Point area of Santa Cruz, California. Established in 2002, our store reflects the culmination of many years in the wine and spirits business.

We are proud to provide numerous selections from throughout the world. Our shelves and displays are clean, well stocked and priced competitively. Whether you are looking within our fine wine, liquor, or beer departments, you will find many choices to satisfy your curiosity. We offer the best, the familiar, or the buyer's choice for quality and value from the ever-expanding world production.

The vibrant Santa Cruz wine appellation is well stocked with the same attention to quality and value, making Pleasure Point Wine & Spirits a choice destination for local fine wines. We are also home to the newly-evolving Santa Cruz mico-distilleries.

Come see the difference a fine wine merchant offers and the hospitality for which our store is known. Our staff is available to assist the most discerning customer and flexible enough to support the new up-and-coming wine enthusiast. Questions are invited and we are pleased to respond. Special orders and hard-to-find item queries are welcome. Come visit us soon and often!